Master the People Component of your business by building an intentional culture with the Entrepreneurial Operating System (EOS). The second installment of the Traction Library's EOS Mastery Series, People gives readers all the tools they need to create a thriving workplace culture and shows why it's an absolutely essential part of any successful business. Hit-or-miss hiring, flagging productivity, infighting, employees in positions not suited to their strengths, or an inability to attract and retain good candidates are just some of the symptoms of a haphazard company. And they won't go away on their own-you have to have the courage to build an intentional culture. Using the proven EOS heart-centered leadership approach, readers will learn how to: Identify and implement your company's Core Values Adopt healthy cultural habits without overcomplicating things Attract, hire, and retain the right people Creating an intentional culture isn't optional-it's crucial to ensuring the future of your business and improving the quality of your life. People will teach entrepreneurs how to get their employees on board and on the same page for a culture overhaul.